You care about SEO, ROI, CTR, And UX.

your audience craves in-depth content, real information, and good stories.

in fact, you do, too.

As an experienced writer, I find the words you need. As a professional photo editor, I make the power of images work for you.

For your website, your blog, or your app. Optimized for user experiences and search engines - but always created for humans.

Honour your audience with mind-crafted communication. Thoughtful, persuasive, made in Switzerland.


Since 2012: Self-employed marketing copywriter and translator (English / German) for various clients in Switzerland and Germany.

8 years as photo editor and marketing writer for Switzerland's leading news agency KEYSTONE-SDA.


2019 CAS UX Writer, HWZ Zurich, Switzerland

2017 CAS Marketing Writer, HWZ Zurich, Switzerland

2011 PhD in Art History, University of Basel, Switzerland

2006 M.A. in Art History, German Literature and Philosophy, University of Basel, Switzerland


Storytelling and communication in words and images are my area of expertise - and the topic of recent publications.


The rates depend on the individual assignment. Please contact me for a quote - no strings attached.

Hello! I need... *
Good for you! And what exactly do you need them for?
Give life a little spark - you can choose any name you want.
Again: I will not pass it on to anyone. My business model does not include selling your data.